Creating an eye-catching rental property listing is crucial to attracting tenants and filling vacancies quickly.
Your listing helps renters understand the property’s features, amenities, and terms, allowing them to make an informed decision when applying. It can also mean the difference between potential tenants choosing your property and someone else’s.
How can you create the best property listing to showcase your rental and appeal to tenants? We’ve compiled our top tips for you below.
Include a Detailed Description
Providing a detailed description of your rental property is crucial to inform tenants and pique their interest.
Describe the property’s unique features, such as a spacious layout, modern appliances, a fireplace, or new flooring. Highlight any amenities, such as a gym, pool, or on-site laundry facilities. You can also mention private or communal outdoor spaces like a garden or patio.
It’s also important to include the property type, whether it’s a house, apartment, or condominium, so tenants know what to expect.
Post High-Quality Photos and Videos
Nothing captures a potential renter’s attention like high-quality visuals. Include clear photos and videos that showcase each room, highlighting the property’s best features.
Although you can take photos yourself with a high-resolution camera and proper lighting, it may be worth hiring a professional photographer to capture attractive images. This service is relatively affordable and can make all the difference for your listing.
Renters today also look for virtual tours, so consider including a video tour that provides a comprehensive view of the property.
Use an Attention-Grabbing Headline
Create a unique headline that entices potential tenants to click on your listing. Use descriptive and compelling language to showcase the property’s most attractive features. For example, “Stunning Modern Condo With Panoramic City Views” or “Luxurious Downtown Apartment With Rooftop Pool.” Just be sure to accurately describe your property for consistency in the listing.
List Essential Details
Include essential details in your rental property listing to give prospective tenants a clear understanding of what is being offered.
It’s important to specify details such as:
- The monthly rent price
- Security deposit amount
- Additional fees, such as pet or parking fees
- The number of bedrooms and bathrooms
- Square footage and any outdoor areas
- Availability date
- The lease term length
Including these details helps your potential tenants determine if the property is right for them and can streamline the application and approval process.
Talk About Nearby Amenities
Provide the complete property address in your listing to give potential tenants an idea of the location.
You can also save applicants a Google search and showcase your property’s location by including information about nearby amenities, such as grocery stores, restaurants, coffee shops, bars, schools, and parks.
Emphasize proximity to major highways or public transportation, as this can be a significant selling point for renters who commute to work or travel frequently.
Finish With Your Contact Information
Ensure that your contact information is easily visible and accessible in the listing. You’ll also want to double-check this information to ensure it is correct.
Include your name, phone number, and email address so potential tenants can reach out with inquiries or schedule a viewing.
It’s essential to promptly respond to any inquiries to provide excellent customer service and increase the chances of securing a tenant.
Find Your Ideal Tenants With the Right Listing
Creating an outstanding rental property listing requires attention to detail, clear communication, and visually appealing content. With a high-quality listing, you can reach more potential renters and find your ideal tenants. Let FAS Management handle your rental property listing to streamline the process. Contact us today to learn more about our property management services at (202) 337-5080.
