In today’s evolving work landscape, many professionals are embracing the freedom and flexibility of working from home.
As a landlord, attracting work-from-home (WFH) tenants can be advantageous, as many renters are looking for properties that have an office or desk space. You can attract more potential candidates for your income property by appealing to these renters.
So how can you tailor your rental description to appeal to people working from home? Consider the following tips to attract renters needing a home office space!
Highlight the Home Office Space
Emphasize any dedicated home office space or potential areas that can be converted into a functional workspace in your property. These could be dedicated rooms or even extra spaces in hallways or under the stairs.
It’s also helpful to mention features that make for a great WRH environment. These include natural light, built-in shelving, or a separate room with a door that can be utilized as a private office. Highlighting these features shows your understanding of the importance of a productive and healthy work environment.
Example: “This spacious apartment features a private home office with large windows for ample natural light, providing the perfect setting for focused work.”
Include High-Speed Internet Details
A fast and reliable internet connection is crucial for remote work in today’s digital world. Be sure to mention high-speed internet in your rental description to attract WFH tenants.
You can even provide information about the internet service provider and the data speed to assure potential tenants they can reliably work from home without service interruption.
Example: “Enjoy your workday uninterrupted with our high-speed fiber internet connection, offering reliably fast speeds of up to 500 Mbps.”
Emphasize Quiet and Privacy
Working from home often requires concentration and minimal distractions, so mention any features that contribute to a peaceful atmosphere at your rental property.
Such features could include double or triple-paned windows, adequate insulation between floors, or an office at the opposite end of the house or apartment from the bedrooms and living room.
Example: “Enjoy your workday away from the noise with triple-paned windows and properly insulated flooring so you won’t have to listen to footsteps, ensuring a peaceful work environment.”
Discuss Nearby Amenities
WFH tenants appreciate access to amenities and services since they aren’t at a traditional office.
Talk about nearby amenities like coffee shops, co-working spaces, libraries, or fitness centers that can enhance their work-life balance. Mention any local businesses known for catering to remote workers, such as cafes with reliable Wi-Fi or parks with outdoor workspaces.
Example: “Discover the convenience of numerous coffee shops and co-working spaces within walking distance, providing fantastic options for a change of scenery when needed.”
Showcase Outdoor Spaces
Having access to outdoor spaces can be appealing to WFH tenants who need a break from their indoor workspace. In your rental listing, mention any private patios, balconies, or communal outdoor areas where tenants can relax, recharge, or even work outdoors.
Example: “Unwind and recharge on the spacious balcony overlooking the serene courtyard, offering a peaceful outdoor retreat after (or during) a productive workday.”
Mention Nearby Networking Opportunities
Networking and socializing are vital components of professional growth. Include nearby networking events, industry conferences, or relevant professional groups to showcase opportunities for WFH tenants to connect with like-minded professionals in their field.
Example: “Benefit from the vibrant professional community in the neighborhood, with monthly networking events and industry conferences just a short commute away.”
Make Your Property Look (and Sound) Its Best With FAS
By being intentional with your rental description to attract work-from-home tenants, you can make your property look and sound its best for your future renters. Need help marketing your property and creating the right rental description? Don’t wait to seek expert advice from FAS Management at (202) 337-5080!
